Lancaster Analytics

How can Lancaster Analytics help your business?

 As a catalyst for continuous improvement, we combine extensive Pricing knowledge, best in class operations research and technology innovations to build your saltatory strategy addressing your continuous Pricing challenges.  Continuous improvement is a core founding principle at Lancaster Analytics directly addressing one of the greatest risks of failure in any industry, complacency.

By addressing each pricing conundrum with our THOR pricing framework, Lancaster Analytics will marry enterprise architecture, applied information economics, solid pricing analytics, and just plain old good science to develop a strategy with you to cut through the thorniest challenges


Meet the Team


John Lancaster


Chief Scientist and founder of Lancaster Analytics, focused on analytic pricing and revenue management for the transportation and logistics industry. Experienced strategist, disruptor, systems architect and operation researcher known for finding out-of-the-box solutions to the thorniest problems. Innovative thought leader and active researcher in Revenue Management and Analytic Pricing with special emphasis on dynamic pricing, forecasting and algorithm design for pricing & RM systems. Lead multi-year transformation efforts at two multi-billion European corporations, resulting EUR 200M+ revenue improvements in each case.

If you are looking for pricing El Dorado, then we are your firm. Just drop us in the jungle, we will find it then map your strategy, design the support systems & machete the path back to you. 


Paul Campbell


As Chief Executive Officer, Paul brings Lancaster Analytics more than thirty years of experience in the transportation industry primarily in the areas of Pricing and Revenue Management, eCommerce, Operations and Sales. Provides a deep understanding of information and data in the enterprise coupled with experience in implementing enterprise solutions focused on demand driven data. Held previous positions at Datalex, QL2 Software, Delta Air Lines, Talus Solutions, DFI/Aeronomics and United Airlines.

Enjoy encouraging and guiding customers on innovative and disruptive paths to improvement while instilling an appetite for continuous change. One of the greatest risks facing industry today is complacency.

Prior Conference Appearances

Shipping Transformation Asia Conference 2019, Novotel Clarke Quay, Singapore


John will be a featured speaker on September 17 at the Global Liner Shipping Asia and on September 19th at the Shipping2030 Asia conferences. We look forward to meeting everyone.

Engage with 250+ industry professionals, influence your peers & make new contacts.
Engage with 250+ industry professionals, influence your peers & make new contacts.

Contact Us

Have any questions? Drop us a line!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Want to talk to us in person, call us.

We love our customers, so feel free to call during normal business hours.

Lancaster Analytics

Paul Campbell, CEO USA +1 404 401 9571 John Lancaster, Chief Scientist USA +1 720 238 9286 Europe +45 5271 2478